AT&T wanted to upgrade its online billing and usage overview.
Key Business Goals
A dashboard overview of billing and usage to make the online experience more user friendly; reduce support-call volume.
Access the most-needed information and functionality at-a-glance without having to dig deep through the pages.
Enhance user experience by providing the most accessed information at a glance.
- Overview landing page, with a dashboard feel, immediately after logging in
- Easy-to-digest information about billing cycle; paid and impending bill; usage history; unused data/minutes; add-ons; and help and troubleshoot options etc.
- Tenure-based browsing, where content most relevant at any given stage of customer’s tenure got higher priority on the page. Various features were auto-added or removed depending on whether the user needed them at any given stage