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Gary White InsuranceResponsive Website

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slide 1 Desktop view 1
slide 1 Desktop view 2
slide 2 Response view: iPad
slide 2 Response view: iPhone

Project Info

  • Client A leading Group Insurance brokerage
  • Year 2017
  • Category UX Design
  • Place Mississauga, Canada

Activities

  • 1 Stakeholder interviews
  • 2 Personas, User scenarios
  • 3 Design Thinking Workshop
  • 4 IA / Card-sorting
  • 5 Mock-ups/Prototypes
  • 6 Guerrilla Usability Testing
  • 7 Wordpress Development


Overview

Garry White Insurance, headquartered in Mississauga, is a leading Group Insurance brokerage. Garry White Insurance has been around for almost 40 years. A fresh branding, messaging and web presence was required to keep in step with changing user expectations and preferences.

Key Business Goals

Digitally reconnect and instill a renewed sense of trust with the current client base by providing information in an easy-to-find way, which is also pleasing to the eye.

User Expectations

Easy 'way-finding' that matched their mental model of information organization and navigation.

Design Focus

Design follows content! A fresh set of content required a fresh approach in how it were to be organized and presented visually.

Solution

  • A detailed stakeholder interview session was carried out to understand the business needs client behaviors, demographics and expectations
  • An extensive IA and card-sorting exercise was carried out to organize information, fill any content gaps, and create a detailed site-map
  • Visual prototypes were created with fresh branding and visual styles
  • The designs were iterated upon with the help of constant user feedback
  • The responsive website was developed keeping in mind the business neeed to keep it flexible for future changes and additions
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